Creative Direction // Photoshoot
Photography: Kevin Arnold
First Place in the Automotive category at The International Photography Awards.
First thing’s first: there is no “typical” overlander. It’s a term that can apply to anyone who’s serious about leaving civilization behind for a while. In fact, most “overlanders” have never even heard of the term – yet. They’re at the vanguard of an emerging culture that’s calling more people offroad every year. This photoshoot came about to promote overland camping equipment for Woods Canada. Shot on location in the Yukon, Canada.
Agency: Williams-Helde + HayterComm