ACD | Design + Art Direction
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Dometic Mobile Cooling

Art Direction // Integrated Campaign

One of the most recognized names in RV and marine mobile adventure, Dometic helped invent the entire category of mobile cooling. When it needed a strategy to reach an entirely new market with the standalone Dometic CFX powered cooler, we were called in to develop a campaign that was part traditional advertising, part social outreach and part public relations. 

Through an ambassador program of experienced real-life overlanders, we generated brand awareness and preference built on a foundation of personal, genuine recommendations. 

See the first case study here.

CD/CW: Charlie Laughtland (Loki) // CD/CW: Craig Motlong (Andy + Jake) // In-House Expert: Matt Glass // Video: HandCrank Films (Loki) + Heavy Metal Concepts (Andy+Jake) //Agency: Williams-Helde + HayterComm

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Dometic Hero - LOKI

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Dometic Battery - LOKI

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Dometic Preparation - LOKI

Dometic Camping - LOKI

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Dometic Cooking - Jake Quiñones

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Dometic Freedom - Jake Quiñones

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Dometic Freedom - ANDY BEST

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Dometic Cooking - ANDY BEST