Inspired by legendary Master Distiller Lincoln Henderson’s lifetime spent crafting fine spirits, Angel’s Envy is his masterpiece. The 5% of spirit lost each year during barrel aging is called the “Angel’s Share.” After tasting his finished whiskey, Lincoln joked that he’d finally gotten a better deal than the angels. And so Angel’s Envy was born.
CP+B helped launch the brand back in 2010, where I designed the logo, bottle graphics, and illustrated the angel wings from scratch.
CD: Neil Riddell // CD/AD: Dave Swartz // Industrial Design: Michael Kritzer // Photo DFX: Casey Kerrick // Agency: Crispin Porter + Bogusky // Additional Images from @anglesenvy