Fast Company's #5 Most Innovative Company in Transportation – 2011 Logo Design // Branding
B-cycle was America's first next-gen bike sharing system. In layman’s terms: B-cycles are there when you want one and gone when you don't. Just swipe your card, grab a bike, and get to where you’re going. Pollution, traffic, and rising oil costs are just a few of the reasons why urban transportation needs a facelift. B-cycle is easy, cheap, and sets you free from your car. And it’s powered by the best alternative fuel: you.
I created the Bcycle typeface from scratch, as well as updating the style for the bike maps moving forward. I got the privilege to work on this project from the earliest stages with Dave Swartz, Neil Riddell, and Alex Bogusky.
CCO: Alex Bogusly // CD: Dave Swartz // Industrial Design: Neil Riddell + Michael Kritzer // Agency: Crispin Porter + Bogusky