Keysight is the world’s leader in electronic testing and measurement. We produced an ongoing series of branded content elements for the web to drive views, likes, shares and increase followers.
In addition to completely re-designing Keysight's social media brand standards, these infographics posted to LinkedIn, Facebook and Twitter have earned over 1,000,000 likes and over 700,000 views on Keysight's blog. Since launch, Keysight's Facebook followers have increased over 237%.
ECD: Eric Gutierrez // ACD: Sitha Ngy // CW: Karen James + Andy Dafoe + Andrew Singleton // Agency: Hey,